Success on The Streets

The Simmons Bedding Company ComforPedic Line continues on it's state-to-state tour making stops at retailers, regional corporate headquarters, and to the public. The success of the mobile road tour has surprised even the toughest critics out there.

Bedding Editor for Furniture/Today, David Perry shares his insights with the public, as he visits and travels with the Simmons Road Tour in the beginning stages to gauge the shakedown and pros to this NYC Loft on Wheels.

ComforPedic Retail Road Tour: A Good Idea [click to read full article]
HARTFORD, Conn. - Greetings from the capital of the Nutmeg State, a very special place for me to embark on a journey of retail discovery. More on that in a moment.This is my jumping off point for a rendezvous with the ComforPedic Loft Showroom on Wheels, an 18-wheeler that I last saw parked in a dusty Las Vegas parking lot across the street from the World Market Center.

That's where the tour set out last month on a 10,000-mile retail odyssey across the U.S. and Canada. The goals: Introduce the new Simmons ComforPedic Loft line to retailers, conduct sales training sessions for them, and get their feedback (and that of consumers, too) on the new line. Simmons executives Scott Smalling and Butch Webster are following the truck in an SUV. In just a few hours, I'll be meeting them. Can you say Road Trip?...

ComforPedic Retail Tour: Ad Lessons in Agawam [click to read full article]
...One thing that hasn't changed, I learned, is the need for mattress retailers to keep promoting. That point was driven home at the open house the Simmons factory here is hosting. And the ComforPedic Loft Showroom on Wheels, which I'm following for the next few days, is right in the middle of the action. It is parked in front of the factory and it is a nice-looking showroom, displaying mattresses to good advantage...

For more information regarding the Simmons Bedding Company mobile road show, or to bring your marketing needs to the road contact us today for more information.

Simmons ComforPedic Loft Collection

IMP is proud to report that the Simmons Bedding Company mobile tour has hit the road! As we speak the tour is making stops across the country, and once in Canada, to introduce their new ComforPedic Loft Collection; the ideal combination of comfort and support in a premium memory foam mattress at an attainable price. The tour will visit many retailers, corporate offices, buyers and the public to preview and test the new line in a converted 53' trailer made to look like a New York City style loft, complete with three beds from the new line.

"Every stop we've been on has been a success and the Simmons ComforPedic Loft Collection has seen a 130% success rate at each visit," said IMP's tour manager Bill Gibson, who has logged over 100,000 miles on the road since working for IMP.

Gary Novak, Vice of President and Marketing for IMP is confident that this tour is bringing the exposure and awareness to the right people and decision makers benefitting Simmons in more ways than one. For more information on mobile event marketing tours like the Simmons Bedding Company tour contact us or feel free to call 888.801.0078...we would be happy to speak with you about getting your brand on the road!