I'm tired of tradeshows. From what I am hearing, many others are unsatisfied with tradeshows as well. It seems every show touts itself as the largest or the best or the most comprehensive. Each generally promotes its attracting the best target audience of buyers, users, engineers, and high-level managers and executives. Shows are hotbeds for words and phrases like "innovative suppliers", the "newest tech", "money saving systems", but do you ever really seem to get your money's worth from a tradeshow? My answer to this question is "sometimes" or "occasionally" or "It is really hard to tell". Is this good enough for your company in these highly competitive, tight economic times? There must be some other marketing and sales tool out there that can deliver at a level better than "OK".
What is it that you are searching for in a tradeshow-type promotion? Most companies want an interested, engaged, target audience who has the time to spend with you to become acquainted with your offerings, your solutions, your service level, and your people. After many years of observation and participation, I have found that most people walking around a tradeshow floor are more interested in gimmicky promo items they can take to their kids or in getting back to the hotel so they can get ready to go out and have a nice dinner and drinks than they are in your company and your stuff. The entire atmosphere of a show often seems to have very limited value anymore and we haven't even touched on the fact that they are likely to be very expensive, providing a limited bang for your buck.
In Motion Promotion (IMP) is the ultimate alternative to the tradeshow crutch. The difference is all about delivery. By delivery I mean the delivery and demonstration of your company's stuff (and just as importantly, your people who engineer, sell, and service that product) directly to the people who buy, operate, engineer, and manage operations that require products like yours. Mobile promotion of your item on location at your customer's business assures many of those targeted goals you try to reach through a tradeshow, without the problem of unfocused, uninterested, and untargeted conventioneers, let alone having to deal with the convention center's show personnel! When you can bring your product to a worksite or business site where the focus is only on the customer to which you are promoting that day (and they on you), the interest level and interactivity level go up dramatically.
Offering an interactive demo event to your customer or potential customer that is comfortable, inclusive, and informative, in a non-competitive, non-tradeshow environment offers you and your customer to control the activity and focus. This type of promotion is exactly what many customers are looking for. A customer wants to feel catered to and unrushed...and going away with a feeling that his/her questions have been adequately addressed. An afternoon of demonstration and discussion, maybe including conversation over a grilled hamburger and a soda, provides the proper atmosphere. In Motion Promotion provides for this approach with its truly innovative, customer-reaching mobile promotions. From a marketing standpoint, the ability to be visible and generate interest, while culturing feelings of need for a product or service and shaking hands with the target audience is massive. Get the right people there talking to your people in an environment where you can actually do all those things that tradeshows promise. Call In Motion Promotion today to inquire about your many mobile promotion options.
