How do you market your products, equipment, and services? Getting your "stuff" in front of target buyers and operators always requires a multi-pronged approach. As a sales and marketing guy, I am always excited when I come across a novel way of getting my message and product in front of potential customers. In Motion Promotion offers an alternative way of delivering your message, giving customers a convenient, hands-on venue to review your companies' wares.
In Motion Promotion's first success story features then and current customer, Asea Brown Bovari Process Automation (ABB). ABB needed a way to get their physically large, papermill process automation equipment in front of the right people. Tradeshows and paid customer visits to the ABB plant weren't proving to be enough. Alternatively, an idea was hatched between In Motion Promotion and ABB to "take it on the road to the people"..and not just a side show plant visit was planned for the potential buyers and users, rather, the intent was to create a main event atmosphere that was a happening at each company where the traveling show stopped.
It all started with the custom internal and external buildout of the tractor-trailer (supplied by In Motion Promotion) in which the equipment was going to be displayed and test operated. The vehicle needed to create a presence and attract attention and it did! A traveling circus approach created excitement around ABB's product. With scheduled visitation time in prime parking lot locations, a sit-down barbeque lunch/dinner area, and an awning-covered equipment exhibition section, inspection and discussion of ABB's automation equipment became an event for on-site personnel of all types, from engineers to operators to buyers to executives. And the next day, on to a new facility and a new show! After a three month run and success beyond expectation, the concept was solidified as a recurring event in both In Motion Promotion's and ABB's portfolio. I love a good success story, especially one that so many from multiple industries can employ in their marketing and sales efforts.
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